announced today via an email (copied below) that it is dropping its $50 annual membership fee. Headquartered in Hoboken, is already the fourth largest online retailer, despite launching a mere three months ago. Marc Lore, the founder of Jet, and former executive at Amazon, has raised over $225 million for his online shopping startup. The most for a US based commerce site.

We love that such an enterprising tech company has chosen to Hoboken as its headquarters, progressing our city forward and bringing much-needed jobs.

Email release:

We have some exciting news to share today. Membership at Jet is now free for everyone. Yes, that’s right. Free. You can continue using your current membership to shop Jet as much as you want, for as long as you want, without paying a fee for your Jet membership.

We’ve been thrilled by the positive response to Jet since launch. Our customers are building bigger carts than we expected, taking full advantage of our dynamic pricing engine to shop smarter and unlock more savings. Now, without a membership fee, we are opening up the power of the Jet platform to even more people.

We’re so happy to have you in our community of smart shoppers, where you’ll continue to enjoy: Competitive prices on millions of items The ability to save more when you shop smart by building a Smart Cart and earning additional savings at checkout Free shipping on orders over $35, and free returns within 30 days 24/7 support from the Jet Heads, our customer care team The ability to earn JetCash to spend on Jet by shopping hundreds of great sites through Jet Anywhere And who doesn’t like a little surprise? As a thank you for being one of our earliest members, we’re replacing the 1 year free membership you started when you joined Jet with a 1 year Free Shipping Pass. This gives you free shipping, with no order minimum, through the remaining duration of the free membership you claimed. You’ll see your Free Shipping Pass (along with important details on its use) added to your account and available for use by next Thursday 10/15. Plus, stay tuned in the coming weeks for additional offers just for you. Thanks so much for being a part of our community.

Here’s to smart shopping!